Spotify declined to comment on any potential terms and conditions violations but confirmed Anitta’s status as the first Brazilian to top their charts.Īdriano Ferreira da Silva Filho, a 19-year-old fan from Ilhabela, a beach town in the state of São Paulo, told Rest of World that he wanted to boost “Envolver”’s popularity as a means of paying back an artist who was influential in his life. “Play it only once a day, don’t leave it on random, and turn the volume up,” reads one of the descriptions. Most of them explicitly stated in their descriptions that their purpose is to increase Envolver’s streaming numbers. Rest of World counted over 100 playlists on Spotify titled with names like Envolver #1, Stream Envolver, Envolver stream party, and Envolver 20x. On March 14th, Anitta’s official fan account on Twitter, QG da Anitta, retweeted another fan account’s post encouraging people to boost Anitta’s popularity by setting up playlists featuring her song and reminding them to “use different accounts on Spotify and remember to switch accounts after 20 streams.” The next day, that official account set up a raffle of Spotify Premium subscriptions for users who sent screenshots of using Spotify to stream “Envolver”.
At least some of that behavior was encouraged by Anitta’s own team, which pushed fans to inflate her streams on the platform.
It was streamed 6.4 million times, with 4.1 million of those streams coming from Brazil.īut her success on Spotify’s charts isn’t just a result of the song’s catchy chorus: Anitta fans and music industry experts told Rest of World that some of “Envolver”’s success can be attributed to fans gaming the platform’s algorithms in ways that potentially broke Spotify’s terms and conditions.
On March 25th, musical artist Anitta became the first Brazilian to reach the number one spot on a global music chart when her song “Envolver” became the most streamed track on Spotify’s Daily Top 50 Global playlist.
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